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PUMA starts wide marketing campaign of Zenit's new kit
As it was announced beforehand, kit itself is made as a part of PUMA's world campaign UNTIL THEN. Overall concept is company's views on football's future and using most advanced technical solutions for the good of the game. First representative of this line in 2008 is v1.08 football boots.
Further, this line of products of future, was continued by Zenit's playing jersey v-Konstrukt. PUMA considers fact of Zenit's jercey manufacturing as a fact of serious importance, which led to creation of special draft of outdoor advertisement in the common style of TV ad. It shows new kit levitating over futuristic city. Slogan is 'The year is 2178. FC Zenit is the Galactic Champion. Meanwhile - new PUMA kit for Russian Champions". This advertisement will be put on starting with the 1st of March this year and will also decorate sales outlets.
Also, PUMA plans to start commercial campaign, dedicated to FC Zenit, in Moscow. Campaign is scheduled to kick-off in the second decade of March, preceding FC Moscow - FC Zenit match. Giant video displays are planned to be used, as they are most safe from vandalism of other teams' fans.
PUMA starts wide marketing campaign of Zenit's new kit
As it was announced beforehand, kit itself is made as a part of PUMA's world campaign UNTIL THEN. Overall concept is company's views on football's future and using most advanced technical solutions for the good of the game. First representative of this line in 2008 is v1.08 football boots. Further, this line of products of future, was continued by Zenit's playing jersey v-Konstrukt. PUMA considers fact of Zenit's jercey manufacturing as a fact of serious importance, which led to creation of special draft of outdoor advertisement in the common style of TV ad. It shows new kit levitating over futuristic city. Slogan is 'The year is 2178. FC Zenit is the Galactic Champion. Meanwhile - new PUMA kit for Russian Champions". This advertisement will be put on starting with the 1st of March this year and will also decorate sales outlets.
Also, PUMA plans to start commercial campaign, dedicated to FC Zenit, in Moscow. Campaign is scheduled to kick-off in the second decade of March, preceding FC Moscow - FC Zenit match. Giant video displays are planned to be used, as they are most safe from vandalism of other teams' fans.
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